Building Resilient Local Markets that Deliver for Patients
We are building healthcare markets that deliver oxygen reliably to patients.
We now have evidence that local respiratory care businesses can reliably connect oxygen to patients. To build resilient local markets for these businesses, they need backing by the right investment, and the right conditions to grow.
Moving from proven pilots to resilient healthcare markets requires coordinated action across four areas.
Demand aggregation & procurement
Regulatory
reform
SME support & market development
Unlocking oxygen financing
Dr Abdu Mukhtar, National Coordinator, PVAC Nigeria
“You can produce as much oxygen as you want, but if it doesn't get to the patient at the bedside, it's of no consequence. The ultimate goal is for it to reach the patient.”
Welcome to the Oxygen quickstart brand guide
Colours
Primary
Pale blue dot
#73c7f0
Domino black
#000000
Secondary
Brighter green #00f399
Pink
#e584ec
Lilac
#8a90ed
Fonts
Headings
For headings we use the font Georgia. Georgia is a transitional serif typeface designed by Matthew Carter for Microsoft, known for its readability on low-resolution screens and in long blocks of text. It was released in 1996 and is included with Microsoft products, making it a widely available "web safe" font.
Body text
For body text we use the font Libre Franklin. If you can’t find it in the font menu on your computer you can download and install here: https://fonts.google.com/specimen/Libre+Franklin
Logos
Click on logos below to open the image file which you can copy and paste for use in your documents. Avoid changing the logo in any way by stretching, altering colours, or adding words.
FCDO Logos
Click on logos below to open the image file which you can copy and paste for use in your documents. Avoid changing the logo in any way by stretching, altering colours, or adding words.
Partner Logos
These are the grantees and partners we’re working with. Include their logos where appropriate. Click on logos below to open the image file which you can copy and paste for use in your documents.
Icons
Templates
Our templates are in Google docs. Please do not edit the template but instead make a copy before editing. If you have issues with permission please contact someone from Brink.
Brand guidelines
These guidelines are for the whole Better Futures CoLab, not just oxygen. They give greater detail on the brand and are useful for briefing external creatives.
